White Paper Content Creation

Gain authority in your niche with white paper copywriting

The Archetype team knows how to take any topic in any niche and turn it into something your audience will want to download, read, and refer to. Turn it into a lead magnet, or position it as a revenue-driving tool.

Take your expertise and put it on paper

Whether you’re creating a lead magnet or a revenue-generator, white papers are a great way to get your knowledge out of your head and into the world.

Your insights could be helping businesses thrive

People all over the world are looking for answers to their questions and solutions to their pain points. Addressing these challenges with insightful content will position you as a thought leader in your field.

  • Get more leads by exchanging your insights for emails
  • Become recognised for the authority you already hold within your niche
  • Boost revenue by selling your insights

Why choose Archetype to write your white papers?

We translate information into usable, engaging and thought-provoking copy. It’s an art form. Even the most boring topics can become illuminating pieces of work. There’s nothing like getting stuck into a topic, immersing yourself in the knowledge, and then translating that into a white paper. We’ve become experts on plumbing, IT, fundraising, digital marketing, healthcare, you name it, we’ve written about it.

Present original ideas

Publish your unique ideas on a topic to gain leverage as a thought leader in your niche.

Build your mailing list

Give away insights in exchange for an email address and build your database over time.

Sell products and services

Publish little known facts about your solution to help people make more educated purchases.

Not sure if your business needs to publish white papers?

If you are looking for a way to generate new, fresh leads, giving away a usable white paper is a great option. (It needs to be something your audience is searching for.) We can chat through your white paper copywriting needs and give you an honest opinion on whether your ideas will work or not.

Every business could write a white paper, but not every business needs to. If you have information that will help you position your business higher up in the echelons of expertise, then it’s a great choice.